1. Introduction
Prime Bath ("Prime Bath," "we," "us," or "our") provides bathroom remodeling and renovation services to customers across the United States. We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains what information we collect through our website at getprimebath.com (the "Site"), how we collect it, how we use it, and what choices you have regarding your personal information.
By using our Site or contacting us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Site or provide us with your personal information.
2. Information We Collect
Through our contact form, we collect the following information when you submit an inquiry:
- Full name
- Email address
- Phone number
- Message — any details you choose to share about your project
We do not collect your physical address, budget information, project photos, or any payment or credit card information through our Site.
In addition to the information above, we automatically collect certain technical information when you visit our Site, such as your IP address, browser type, device type, pages viewed, and general usage data, through Google Analytics and Google Tag Manager as described in Section 6.
3. How We Collect Information
We collect personal information through the following channels:
- The contact form on our Site.
- Direct phone calls, text messages, and WhatsApp conversations you initiate with us.
- Emails you send to our listed contact address.
- Cookies and similar technologies used on our Site, as described in Section 5.
4. How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to your inquiry and provide a free consultation or estimate.
- To discuss your bathroom remodeling project and answer your questions.
- To communicate with you via phone, email, text, or WhatsApp regarding your inquiry.
- To manage our relationship with you as a lead or customer, including through our CRM system (see Section 9).
- To analyze Site traffic and understand how visitors use our Site.
- To measure and improve the performance of our Google Ads advertising campaigns.
- To maintain basic business records related to inquiries and services provided.
- To comply with applicable legal obligations.
We do not currently send promotional emails, newsletters, SMS marketing campaigns, or recurring marketing communications. The information you provide is used solely to follow up on your inquiry and to provide the services you have requested.
We do not sell your personal information to third parties.
6. Google Analytics & Google Tag Manager
We use Google Analytics and Google Tag Manager on our Site to understand how visitors find and use our Site. These tools collect information such as pages visited, time on page, device and browser type, approximate location, and referral source, typically through the use of cookies.
This information is processed by Google in accordance with Google's own privacy policy. You can learn more about Google's data practices and available opt-out options at policies.google.com/privacy and via the Google Analytics Opt-out Browser Add-on.
7. Google Ads
We use Google Ads to advertise our services and to measure the performance of those advertising campaigns. Google Ads may use cookies and similar technologies to help us understand how visitors interact with our Site after clicking on one of our ads.
Data collected through Google Ads is processed by Google in accordance with its own privacy policy, available at policies.google.com/privacy. You can manage your Google ad personalization preferences at adssettings.google.com.
8. WhatsApp, Phone & Email Communications
We communicate with leads and customers through WhatsApp, phone, and email. Our Site provides a direct link to start a conversation with us on WhatsApp. When you contact us through WhatsApp, you are also subject to WhatsApp's own Privacy Policy and Terms of Service, which govern how WhatsApp (operated by Meta Platforms, Inc.) processes your information.
We use these channels solely to respond to your inquiry, provide estimates, discuss our services, and manage our relationship with you as a lead or customer. We retain a record of these communications for customer service and basic business record purposes, consistent with this Privacy Policy.
9. CRM & Lead Management Systems
We use, or may use, a customer relationship management (CRM) platform (such as HubSpot, GoHighLevel, or a similar system) to store and manage the information you submit through our contact form or communicate to us by phone, email, or WhatsApp.
Our CRM platform helps us organize leads, track follow-ups, and manage our communications with you in connection with your inquiry. Information stored in our CRM is used solely for lead management and customer communication purposes related to the services you have requested, and is subject to the security practices of our CRM provider as well as our own internal access controls.
11. Data Retention
We retain personal information for as long as reasonably necessary to respond to your inquiry, provide the services you have requested, maintain basic business records, and comply with applicable legal obligations. When personal information is no longer needed for these purposes, we take reasonable steps to delete or de-identify it.
12. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures may include restricted access to customer data, secure hosting infrastructure, and the use of reputable third-party service providers, including our CRM platform.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security, and any transmission of information is done at your own risk.
13. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, which may include the right to:
- Access — request a copy of the personal information we hold about you.
- Correction — request that we correct inaccurate or incomplete information.
- Deletion — request that we delete your personal information, subject to certain legal exceptions.
- Non-discrimination — we will not discriminate against you for exercising any of these rights.
To exercise any of these rights, please contact us using the information in Section 18. We may need to verify your identity before processing certain requests.
14. California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), may provide you with additional rights regarding your personal information, including the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the "sale" or "sharing" of personal information (as those terms are defined under California law).
We do not knowingly sell personal information for monetary consideration. To the extent our use of Google Analytics, Google Tag Manager, or Google Ads is considered a "sale" or "sharing" of personal information under the CCPA/CPRA, you may contact us using the information in Section 18 to submit a request.
California residents may submit a privacy rights request by emailing gborges@constructiondreamers.com or calling +1 (774) 615-7610. We will respond within the timeframe required by applicable law.
15. Children's Privacy
Our Site and services are intended for adults seeking home remodeling services and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us using the information in Section 18 so we can investigate and, where appropriate, delete such information.
16. Third-Party Links
Our Site may contain links to third-party websites or platforms, such as Google, Instagram, and WhatsApp. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.
17. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
18. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:
Prime Bath
Email: gborges@constructiondreamers.com
Phone: +1 (774) 615-7610
WhatsApp: +1 (774) 615-7610